The Internet Impact on Travel Purchases: Insights from Portugal
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چکیده
251 Address correspondence to Carmen Martins, School of Tourism, Bournemouth University, Talbot Campus, Dorset House, Room D241, Fern Barrow, Bournemouth, Poole, Dorset BH12 5BB, UK. Tel: +44 (0) 1202 965046; E-mail: [email protected] 2002). On the other side, travelers, who become much more exigent (Buhalis & Law, 2008), are in constant need of information and they are faced with the task of finding the right information in the tourism online domain (Xiang & Gretzel, 2010; Xiang, Wöber, & Fesenmaier, 2008). Therefore, the Internet brought a paradigm shift in travelers’ buying behavior, enlarging the choice of tourism product and making the “one click purchase” possible (O’Connor, 2008). Nonetheless, two decades after the commercial advent of the Internet (Sharma & Introduction
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